Our Story
We are a YES (Young Enterprise Scheme) business called Felted Freshies. We make reusable felted air fresheners that help you to keep your spaces smelling fresh without harming the environment.
Felted Freshies started as a school business studies project. A way to use wool - an undervalued resource. Our Felted Freshies room air fresheners offer a sustainable, stylish, and natural way to keep your space smelling fresh. Handmade from high-quality wool, each air freshener is reusable and eco-friendly - designed to reduce waste while enhancing your home with long-lasting scent. Unlike disposable fresheners, our felted designs can be refreshed with essential oils, giving you control over the strength and type of fragrance you enjoy. Beautifully crafted and customisable, they double as decorative pieces that add charm to any room. Ideal for eco-conscious homes, gifts, or small spaces like closets and bathrooms, Felted Freshies are the perfect blend of function, fragrance, and sustainability.
OUR MISSION
At Felted Freshies, our mission is to craft beautiful, sustainable air fresheners that combine environmental responsibility with everyday freshness. We believe that the spaces we live and work in should feel fresh, inviting, and inspiring, without relying on wasteful, single-use products or harsh synthetic chemicals. That’s why we handcraft every felted freshie using natural wool and eco-conscious practices, offering a reusable, long-lasting alternative to conventional air fresheners.
Our goal is to inspire conscious living by creating products that not only smell amazing but also align with our customers’ values, supporting wellness, sustainability, and a reduced environmental footprint. Whether used in a room, car, closet, or workspace, each Felted Freshie is a small, thoughtful step toward a cleaner, greener lifestyle. We are passionate about delivering quality, creativity, and care in every item we make, helping our customers freshen their world naturally and responsibly.
HOW IT STARTED
Felted Freshies started as a school business studies project as well as through the Young Enterprise Scheme where I have had additional support to start and run my business. I wanted to find a use for wool, which is commonly undervalued. Wool is a wonderful natural product that makes a great air freshener due to its ability to naturally release products over time, which in this case is the fragrance of your choice. Sheep are a big part of my life and I want to find a way to add value to their wool.